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Dive into a collection of past posts and rediscover timeless content.
Things that don't scale

Things that don't scale

And why it makes sense to keep doing (some of) them

Jul 5, 2026

We're hiring an SDR

We're hiring an SDR

Herodesk is a combination of product-led and sales-led. We need both to grow, and now we're hiring a Sales Development Representative to boost the sales-led part.

Jun 21, 2026

Bye bye, OpenAI

Bye bye, OpenAI

How we ditched OpenAI, cut AI costs, and built a fully self-hosted setup that's 100% GDPR compliant

Jun 7, 2026

To Copenhagen and back

To Copenhagen and back

A 24-hour round-trip to Copenhagen for E-handelsprisen 2026 - customers on the podium, a lunch with Werner Valeur, and a reminder that showing up in person still matters.

May 24, 2026

Push the sales over the finish line

Push the sales over the finish line

Getting a verbal "yes" from a customer is the easy part. Getting their credit card on file is where deals go to die slowly - so we built something to fix it.

May 10, 2026

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Square One

Building Herodesk.com bootstrapped from square one.

© 2026 Square One.
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