When I implemented the first AI-powered features in Herodesk almost two years ago, I chose the same approach as many other developers: Install the OpenAI SDK and use their GPT models to "do AI" in Herodesk. Quick context: OpenAI is the company that makes ChatGPT. The "AI
Last Thursday, I once again had the pleasure of attending E-handelsprisen 2026 (the Danish E-commerce Awards), so I decided to make a trip of it and spent 24 hours in Copenhagen. Â The event started at 4.30 in the afternoon, so I had the whole day to meet with people.
This Tuesday, I've been invited to give a speech and share my thoughts on PLG (Product-Led Growth), SLG (Sales-Led Growth) and everything in between at the regional SaaS Meet-up here in Aarhus, Denmark. It's a biannual event with some 80 SaaS companies participating, and I'
A few weeks back, we had our third meet-up at Herodesk. Â While we're still a small company, we've grown from tiny to small. That's something! The first two meet-ups last year were just Sara and me, and the second was Ferhat, Sara, and me.
You cannot trust AI. Â That's not a hot take. That's an engineering constraint, and it's the thing most companies building AI products right now are quietly hoping you won't think too hard about. Â The demos are slick. The benchmarks are impressive. But
We’ve been building towards this for a while. When we launched the Herodesk AI Agents back in October 2025, it was the foundation. You could set up an AI agent, train it on your data, and it would suggest replies for your team to review and send. A great
Since the turn of this year, AI has moved faster than I've ever seen it move before. Not gradually. Not "10% better quarter over quarter." Fast enough that entire job functions are being redesigned around it right now. I see it every day in how we
Classic sales is dead. Everybody says so. Product-led everything. Self-onboarding. Self-service. Let the product do the selling. No humans needed. I used to believe a version of that. Hell, I still do. I love the idea! Making that idea come true is a whole other story, though. My original vision
... for now, at least. Â I've wanted to write this post for a while. Long before Opus 4.5 (and now 4.6) and GPT-Codex 3.5 came out. Those models are really on another level. Working with them feels like quantum leaps in assisted programming. Hell, sometimes I
When you start a business, you need to do a lot of things that don't scale... And since I was the only employee at Herodesk during its first 16 months, everything depended on me, because obviously, what I didn't do didn't get done.  My
If you follow me on LinkedIn, you'll probably have noticed that we hired two new Sales Executives (SE), who joined our team on January 5th. They both live in/near Copenhagen, some 300+ kilometres away from me. Which is fine - it doesn't matter - we&
One of the first things I did when I found the name for my company - Herodesk - was to buy all the associated domain names that I could find, with Herodesk.io as the primary one. Â While .io is technically a so-called ccTLD (country-code top-level domain) that belongs to