Square One

Follow me as I’m building Herodesk.com from square one. Fully bootstrapped and fully remote in a super competitive space, fueled by technology, software, AI and great customer service.

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Things that don't scale

And why it makes sense to keep doing (some of) them

Jul 5, 2026

We're hiring an SDR

Herodesk is a combination of product-led and sales-led. We need both to grow, and now we're hiring a Sales Development Representative to boost the sales-led part.

Jun 21, 2026

Bye bye, OpenAI

How we ditched OpenAI, cut AI costs, and built a fully self-hosted setup that's 100% GDPR compliant

Jun 7, 2026

To Copenhagen and back

A 24-hour round-trip to Copenhagen for E-handelsprisen 2026 - customers on the podium, a lunch with Werner Valeur, and a reminder that showing up in person still matters.

May 24, 2026

Push the sales over the finish line

Getting a verbal "yes" from a customer is the easy part. Getting their credit card on file is where deals go to die slowly - so we built something to fix it.

May 10, 2026

3-day meet-up and a €300 taxi bill

We went from two people at our first meet-up to eight at our third. Work, social, fun and recharging the social batteries before going back to fully remote.

Apr 26, 2026

You cannot trust your AI

Handling data security when working with AI is a design choise. And if you do it wrong, it'll go bad. Very bad.

Apr 12, 2026

Herodesk AI Autopilot is here

From suggested replies to full autonomous support - across email, live chat, and social media, in any language, 24/7. Here's what we built and how it works.

Mar 29, 2026