Classic sales is dead. Everybody says so. Product-led everything. Self-onboarding. Self-service. Let the product do the selling. No humans needed. I used to believe a version of that. Hell, I still do. I love the idea! Making that idea come true is a whole other story, though. My original vision
... for now, at least. Â I've wanted to write this post for a while. Long before Opus 4.5 (and now 4.6) and GPT-Codex 3.5 came out. Those models are really on another level. Working with them feels like quantum leaps in assisted programming. Hell, sometimes I
When you start a business, you need to do a lot of things that don't scale... And since I was the only employee at Herodesk during its first 16 months, everything depended on me, because obviously, what I didn't do didn't get done.  My
If you follow me on LinkedIn, you'll probably have noticed that we hired two new Sales Executives (SE), who joined our team on January 5th. They both live in/near Copenhagen, some 300+ kilometres away from me. Which is fine - it doesn't matter - we&
One of the first things I did when I found the name for my company - Herodesk - was to buy all the associated domain names that I could find, with Herodesk.io as the primary one. Â While .io is technically a so-called ccTLD (country-code top-level domain) that belongs to
When I'm deep in the daily grind, juggling literally every aspect of (what I think is, at least) a pretty fast-growing business, I sometimes lose sight of the big picture. Not strategy, where we're going, what needs to be done, and so on. But more like
The release of our AI agents is the real first major product update to Herodesk since our launch. Â Don't get me wrong, we've developed and released hundreds of features and improvements since launching just over two years ago. The core helpdesk suite is almost unrecognisable today
In November, we finally did it: We're now cash flow positive and default alive 🥳 It's a huge milestone and something I'm incredibly proud of. It's taken two years and two months since we started from absolutely zero to get here: * € 18.000
A few weeks ago, I wrote about how we lost a big deal and how it somehow turned out to be a good thing for us. It resonated quite well with a lot of people, and it made me think about what we were missing out on vs. what we
Two weeks ago, we had our 2nd meet-up of the year - it was amazing! Since last time, Ferhat has joined the team. He's our full-stack developer and lives in Antalya, Turkey, so arranging a meet-up that includes flying people in was something very different from just us
Last week, I attended E-handelsekonferencen, as I've done 5-6 times before. Every year, I think to myself: Does it still make sense to attend these expos, and what's the purpose, when I could spend the same money on ads instead? Because the point of going to
One of the reasons I decided to start a new company, to start Herodesk, was to get back control. Not just control of the business and how it develops, but just as much control of my own time and life. I just finished our 2035 plan and 2026 budgets (I&