Last week, I attended E-handelsekonferencen, as I've done 5-6 times before. Every year, I think to myself: Does it still make sense to attend these expos, and what's the purpose, when I could spend the same money on ads instead? Because the point of going to
One of the reasons I decided to start a new company, to start Herodesk, was to get back control. Not just control of the business and how it develops, but just as much control of my own time and life. I just finished our 2035 plan and 2026 budgets (I&
We're looking for a new Sales Executive to join our team at Herodesk!  I think most SaaS founders start with the same idea as I did: To build a business that has only a product team and a growth (marketing) team. That should be enough, right? A team
On Thursday, September 4th, it was exactly two years ago that we launched Herodesk! Back then, we started from zero. And when I say zero, I mean: ZERO! Zero customers Zero users Zero income or revenue A few months prior, I got the idea of Herodesk. I saw a gap
I find myself deep down the rabbit hole of something that's not a top priority for Herodesk (to put it mildly) more often than I care to admit. When you're curious, optimistic and constantly hungry to learn, it happens. This time it was about "company
Entrepreneurship is the mastery of a thousand skills. It is the art of juggling a thousand skills and making sure nothing gets dropped. Just over the past two weeks, I’ve gone from deep-diving into Linux server configs and designing/implementing new Herodesk features (straight from a whiteboard idea over
Product management can be so freaking tough. I think most, if not all, software businesses suffer from the same chronic disease: Never having enough developers or enough time to do everything they want to. The devil's advocate would argue: "You don't need more developers, you
I've been excited about writing this post ever since I could see how June would end. Not once, not twice, but three times did we cross the "€ 1,000 new MRR added" mark. June has - by far - been the best month at Herodesk (yet)
One of my SaaS buddies started using Herodesk the other week, and after I helped him during onboarding, he said:  "Funny enough, I just spent time fighting with XXX’s (a webhosting business with >500 empls.) support on behalf of a customer. Truly horrible support, where the person
Klarna, the Swedish "buy-now-pay-later" fintech, sent shockwaves through most of the customer service industry when they announced back in 2022 that they would lay off 700 customer support employees, and instead "embrace AI-powered systems". Â In short: They replaced humans with AI chatbots. Â Fast forward to May,
When doing product development (especially as a tech fascinated engineer as I), it's easy to fall into the trap of wanting to build "the perfect solution". Fully featured. Perfect UI and UX. Blazingly fast. Limitless scalability. ... and I could keep on going. I always do my
Last time, I wrote about how to "Hire when it hurts", instead of in anticipation of what might come. Since then, I have completed the hiring of our new full-stack developer. He's on board and in full swing! The process was crazy. I received more than