Hi there, I'm Anders 👋

I'm the founder of Herodesk.io - a new helpdesk tool for small and mid-sized webshops.

It's built to simplify customer support by centralizing all conversations across channels in one simple tool that integrates with your webshop.

I'm aiming for two things with Herodesk:

First, I want to create an awesome, reasonably priced helpdesk tool that my customers love. I love software, entrepreneurship and e-commerce. It all fits together!

Second, I want to build a bootstrapped business that'll keep making great software for our customers until the end of the Internet. That means no exit plans! We're here to stay.

On this blog, I'll share the entrepreneurial journey as a bootstrapped 3rd time founder.

Before starting Herodesk, I spent the past 15 years as an entrepreneur.

First, I co-founded Meebox & Clouddk until our successful exit in 2016.
Then, I moved on to team.blue/DanDomain (who acquired Meebox), where I started as a Software Developer, Head of Development & CTO until I transitioned into being CSO for the DanDomain Webshop, having a technology-driven approach to commercial product development. Quite a ride!

That ride ended in January '23. I took a much-needed break, and now, here I am:

Back to being an entrepreneur and working to build a great product and a great business 🎉

And this time, I'm #buildinpublic and sharing the journey here.

So, if you want to tag along, subscribe to my newsletter, and I'll give you an update 2-4 times per month 👌

Please feel free to send me your feedback, thoughts and ideas. You can always reply directly to my newsletter.

And finally, if you like it, share it with your friends and colleagues - they might like it, too 😉