Best... Month... Ever!
I've been excited about writing this post ever since I could see how June would end.
Not once, not twice, but three times did we cross the "€ 1,000 new MRR added" mark.
June has - by far - been the best month at Herodesk (yet)!
We grew the MRR by 22,3% to over € 12.000, net adding € 2.231 in new MRR.
We invoiced more than € 16.300 to our customers (many new yearly pre-payments).
21 new paying customers. 61 paid seats added.
We got five new customer success stories and have two video interviews planned for after the summer holidays.
Our CAC (customer acquisition cost) has more than halved since the beginning of the year.
And (as far as I remember) we got our first new customer who onboarded himself 100% without our help (if you've been following this newsletter for some time, you know why this is a big victory to me!).
And it doesn't stop there...
On the product side, we did some pretty nifty things, too, like releasing our new API and webhooks, updating the look and feel of our app, releasing four new integrations and completing nearly 30 other tasks.
On the one hand, we create a lot of new features and improvements that are released to our customers.
On the other hand, we do a lot of work "behind the scenes" to ensure continuous, fast and stable operations (← this, along with best-in-class customer service, is in my view the two most important ingredients for building a successful company).
And on the third (I could use a 3rd hand) we've gotten great traction creating our upcoming AI Agents, that will be able to write suggested replies to customer's questions inside Herodesk AND conduct autonomous live chats with users, based on knowledge from our customers previous replies, their help articles, google product feed, website scrape, custom uploaded file, chat bot personality settings, etc...
Our POC (proof of concept) is looking promising. This will be a game-changer for us and our customers.
We've come out of the first half of 2025 just a little over 10% ahead of our budget.
The goal to reach cashflow positive this year has never been closer 🙏
You can argue that all the numbers above are relatively small...
What matters € 1.000 here and there to a software-startup, in a business where the big guys make millions (if not billions)? ...
But we're playing a whole different game.
One year ago, I was still just myself, with less than € 2.000 MRR.
I'm still a solo-founder, but now have two full-time and one part-time amazing colleagues.
And imagine how things look one year from now, if we 5x again in the meantime.
We've decided to do this "the hard way", bootstrapping, not taking on any investors.
But there's something equally exciting and novel about doing it this way.
Having to earn money before we spend it (to some extent, at least, building a SaaS from scratch does require some start capital, but since I provided it, it doesn't count as "investments" in that sense).
The vast majority of our new customer signups mention referrals and Social Medias as "source" (where they heard about us).
Referrals - friends or colleagues who recommended them to take a look at Herodesk. This shows why a great product and world class customer service is so important.
And social medias - shows that my founder-led sales approach seems to yield more than a few likes here and there 😉
So, before we all exchange our high-speed internet and packed meeting calendars for trips to the beach and soft ice cream (😋), I just want to once again thank you all for reading, commenting, and for spreading the word about Herodesk.
It matters!
Have a great summer holiday, everyone ☀️🍦🏖️
