Sprinting to the finish line

One of the reasons I decided to start a new company, to start Herodesk, was to get back control. Not just control of the business and how it develops, but just as much control of my own time and life.
I just finished our 2035 plan and 2026 budgets (I'll get back to those later). When building those, I try to set realistic targets within some constraints I set for myself. One of those is that I aim for an average forty(-five ish) hour work-week.
I honestly don't want to work more than that. Since Meebox (and DanDomain), I've got a wife, a child, a house, a dog, and everything that comes with it. I want to spend a lot of time with them, too!
The keyword before, however, is "average".
In a few days, we're going to launch the biggest update to Herodesk since we launched two years ago: AI Agents.
Hell, this task is even bigger than building the first version of Herodesk itself.
Several months of work from our developer and me is about to be released. So we're sprinting to get to the finish line!
Sprinting, in the context of running a business, is putting in all the hours you can find in a short span of time to push the project over the finish line.
In my case, that's now somewhere between 60 and 65 hours per week.
On one hand, it's tough. Early mornings, late nights, saying "No" to a lot of things.
On the other hand, I like the occasional sprint! Giving it all you've got, pushing through with the team and feeling the rush when pushing code live and launching a new, big thing!
It's a balance.
Building and running a business is a marathon. If you're sprinting all the time, you won't even get halfway.
But having a sprint once in a while is not only exciting. It's a rush!
It keeps us on our toes.
It helps us push through when we're close to the finish line with a big project.
And it's a great reminder of why a calm and focused forty-hour work week should be the default.
--
We're launching Herodesk AI agents in a few days.
It's as close to a pivotal product update as it gets. We're expanding our product suite and adding AI agents on top of our Helpdesk suite.
It will let our customers build and train their own fully customised AI agents for customer support, that can do suggested replies or be an AI chatbot on their website.
It will be trained on each customer's unique data, knowledge, products and way of doing business, so it can give great answers.
Its "personality" will be customisable so it behaves and communicates in line with our customer's brand and tone of voice.
And finally, it will be among (if not!) the cheapest and by far best value-for-money AI agent for customer support you can find.
Stay tuned for our launch on Wednesday!