The beginning of March has been tough. For the first time since launching Herodesk, we saw two weeks in a row with no new paying customers, but we also had some customers churn. The net effect is obvious: Our MRR dropped ~5 %. Coming out of 15 months of net MRR
I remember when I was studying at Aalborg University. It's already more than 15 years ago. Back then, in my early 20s, it was no problem to pull all-nighters, build Meebox, study for my software engineering degree, and go to parties - all at the same time. I
I try to have a very structured approach to how I work in Herodesk. There are a thousand moving parts, so you can quickly lose "the big picture" if you try to keep everything in your head. If you go too deep in one area of the business,
I'll be honest with you: This post (and a few others) is written and scheduled in advance. Because last week, my wife and I had our first child - a baby girl 🩷👶 Which means I'm going on paternity leave for a couple of weeks. And I
Last Monday marked a milestone for Herodesk: our first team meet-up of 2025. After months of working remotely, we finally got to hang out in person, catch up, and plan for the year ahead. Remote Work is A Balancing Act The last time I saw Sara in person was when
Two weeks ago, we had our first Advisory board meeting (AB meeting). In this article, I'll share my thoughts on its purpose, how the meeting was structured and three takeaways I got. LFG! 🚀 Purpose I wrote a bit about this a few days ago here. I'm
It's one thing to set some top outcomes we should reach by the end of the year. I've already shared some of them: * € 25.000 MRR * 500 paying customers That's just about 5x from where we ended in 2024 (it feels equally scary and
During the Christmas holidays, I've been reflecting some more about last year and what I take with me into 2025. And the more I think about it, the clearer it gets: 2024 was for testing. 2025 is for building. Remember, up until Nov 11th., I was the only
I wanna take the opportunity in this last post of the year to wrap it up, thank a bunch of people, and give some insights into what’s gonna happen next year. Some milestones first * On Jan 1st 2024, after being live for less than 4 months, Herodesk had an
I think I’ve said it before. Every SaaS founder's dream is to create a fast-growing company with only two teams: Growth (marketing) and Product (development). It was mine, too. But about four weeks in, reality hit: You need sales! I’ve written some posts about how we
It’s pretty daunting when your company grows from being just you (or a team of founders) to having its first employees. They are obviously not invested in the company the same way you are, so there are other expectations from both you to them and them to you. Hiring
This is the final chapter on hiring our first full-time employee for now, and fortunately, it is ending exactly as I hoped. We’ve found and hired the perfect candidate, so starting this Monday (in just 3 days!) Sara Hvidhjelm will join us as our new Customer Success Manager 🤩 Sara