Let me start by setting the scene: * We’re entirely bootstrapped (self-funded and no outside money) * The MRR doesn’t cover our fixed costs yet * I have way too much on my plate (like any other entrepreneur, but still) A year ago, I could go three days a week without
Last week, we celebrated Herodesks’ one-year birthday. I can’t believe it’s already been a year since we launched the product and sent out our “Hello, World!” signal. And boy, did the world respond! I wanna take this opportunity to look back on what it’s been like to
I’ve started to work on integrating AI into Herodesk. Using the OpenAI SDK (software development kit) isn’t that difficult, but as I’ve said many times before: It isn’t difficult to build a chatbot. It’s difficult to build a chatbot that doesn’t give useless replies.
Thomas Bisgaard Kjølhede (a seasoned SaaS CMO) posted this on LinkedIn the other day: The bar is really low in B2B SaaS at the moment... Even though they have raised (too much) VC money, lots of data, lots of customer insights, lots of resources, talent, etc... … then there are way
Before the summer holidays, I wrote about what I wanted to work on now that everybody else was on vacation. I had one week of vacation in July, then I’ll have another in August, and finally, I will have one in September. So, during the three to four weeks
We’re approaching summer at a steady pace (although you could easily get fooled by the weather in Denmark right now…), and it shows in the activity level among the customers. I've held a lot of demo, sales and onboarding meetings the past few weeks, and more and
It was bound to happen sooner or later, and since writing my last blog post, it did: We’ve had our first churning customers. Three customers. Four paid seats. € 59.8 MRR in total. It sucks! It freaking sucks big time! But it also turned out to be a lesson
It is incredibly difficult to gain traction as a new and unknown brand in a blood-red and highly competitive B2B ocean. In this post, I’ll describe my approach, what I’ve found to work, and how I’ll try to scale it. It’s my impression that most B2B
When starting a company, the talk is about “Going from Zero to One”. Peter Thiel, the famous entrepreneur and investor, wrote an equally famous book about creating a product and starting a company called “Zero to One” (if you're into entrepreneurship, do yourself a favour and read it
After I posted about transitioning to fully remote, I received some questions about what software, tools, desk setup, etc., I now have and am using. So, I’ll dive into that in this post. It’s about tools I’m using to build and run Herodesk, not the tech stack
Every time someone asks for or shares ten pieces of advice for start-ups, one of them will surely be “Celebrate your wins!”. I’ve tried doing it over the years, but honestly never quite enough or heartfelt enough. As soon as we’d high-fived and said, “Well done, guys!” my
After spending the last 6-7 years in an open-spaced office, I’ve decided to go fully remote with Herodesk.io . In this post, I’ll share my experiences from the first 8-9 months of working like this. For starters, “fully remote” doesn’t mean “work from home” or “sometimes in