Best... Month... Ever!

I've been excited about writing this post ever since I could see how June would end. Not once, not twice, but three times did we cross the "€ 1,000 new MRR added" mark. June has - by far - been the best month at Herodesk (yet)

Great customer service is a mindset

One of my SaaS buddies started using Herodesk the other week, and after I helped him during onboarding, he said:   "Funny enough, I just spent time fighting with XXX’s (a webhosting business with >500 empls.) support on behalf of a customer. Truly horrible support, where the person

Klarna replaced 700 support reps with AI - now they're hiring them back!

Klarna, the Swedish "buy-now-pay-later" fintech, sent shockwaves through most of the customer service industry when they announced back in 2022 that they would lay off 700 customer support employees, and instead "embrace AI-powered systems".   In short: They replaced humans with AI chatbots.   Fast forward to May,

90% is good enough

When doing product development (especially as a tech fascinated engineer as I), it's easy to fall into the trap of wanting to build "the perfect solution". Fully featured. Perfect UI and UX. Blazingly fast. Limitless scalability. ... and I could keep on going.  I always do my

The perfect candidate doesn't exi...

Last time, I wrote about how to "Hire when it hurts", instead of in anticipation of what might come. Since then, I have completed the hiring of our new full-stack developer. He's on board and in full swing! The process was crazy. I received more than

Hire when it hurts

In my previous positions, before Herodesk, I've more than once fallen into the trap of hiring in anticipation of future growth. Or at least wanting to. I was looking into the Palantir, trying to predict what would happen. How many customers we would get. How busy we'

New SaaS Podcast with Bo Møller

Better late than never, right? And while we're probably 10 years late to the party, my tech-buddy Bo Møller and I figured that, since we talk about SaaS and business all the time anyway, we might as well make it into a podcast and invite everyone in! We&

Spending more money

Two weeks ago, we hit a big milestone: €100.000 annual recurring revenue!  We're still playing minor league, but bootstrapping from €0 to €100k ARR is a big deal. It proves that we're on to something!   I took 19 months and 139 active customers (with an

This is why we can't have nice things!

You use the saying, "This is why we can't have nice things!" when you're frustrated because you try to do something nice to others, and some idiot abuses or exploits that kindness to achieve something solely for his own benefit while at the same

Tough start to March

The beginning of March has been tough. For the first time since launching Herodesk, we saw two weeks in a row with no new paying customers, but we also had some customers churn. The net effect is obvious: Our MRR dropped ~5 %. Coming out of 15 months of net MRR

Back as a Night Owl

I remember when I was studying at Aalborg University. It's already more than 15 years ago. Back then, in my early 20s, it was no problem to pull all-nighters, build Meebox, study for my software engineering degree, and go to parties - all at the same time. I

How We Stay on Track at Herodesk

I try to have a very structured approach to how I work in Herodesk. There are a thousand moving parts, so you can quickly lose "the big picture" if you try to keep everything in your head. If you go too deep in one area of the business,

Going on paternity leave

I'll be honest with you: This post (and a few others) is written and scheduled in advance. Because last week, my wife and I had our first child - a baby girl 🩷👶 Which means I'm going on paternity leave for a couple of weeks. And I

Our First Herodesk Meetup of 2025

Last Monday marked a milestone for Herodesk: our first team meet-up of 2025. After months of working remotely, we finally got to hang out in person, catch up, and plan for the year ahead. Remote Work is A Balancing Act The last time I saw Sara in person was when

3 Learnings from our first Advisory Board Meeting

Two weeks ago, we had our first Advisory board meeting (AB meeting). In this article, I'll share my thoughts on its purpose, how the meeting was structured and three takeaways I got. LFG! 🚀 Purpose I wrote a bit about this a few days ago here. I'm

2025 goals, direction and our ICP

It's one thing to set some top outcomes we should reach by the end of the year. I've already shared some of them: * € 25.000 MRR * 500 paying customers That's just about 5x from where we ended in 2024 (it feels equally scary and

2024 was for TESTING - 2025 is for BUILDING

During the Christmas holidays, I've been reflecting some more about last year and what I take with me into 2025. And the more I think about it, the clearer it gets: 2024 was for testing. 2025 is for building. Remember, up until Nov 11th., I was the only

Wrapping up 2024

I wanna take the opportunity in this last post of the year to wrap it up, thank a bunch of people, and give some insights into what’s gonna happen next year. Some milestones first * On Jan 1st 2024, after being live for less than 4 months, Herodesk had an

Implementing Product-Led-Growth (PLG)

I think I’ve said it before. Every SaaS founder's dream is to create a fast-growing company with only two teams: Growth (marketing) and Product (development). It was mine, too. But about four weeks in, reality hit: You need sales! I’ve written some posts about how we

How we work

It’s pretty daunting when your company grows from being just you (or a team of founders) to having its first employees. They are obviously not invested in the company the same way you are, so there are other expectations from both you to them and them to you. Hiring

Welcome, Sara!

This is the final chapter on hiring our first full-time employee for now, and fortunately, it is ending exactly as I hoped. We’ve found and hired the perfect candidate, so starting this Monday (in just 3 days!) Sara Hvidhjelm will join us as our new Customer Success Manager 🤩 Sara

In it for the Long Run

I’ve held some twenty first-round interviews with potential candidates for the open CSM position at Herodesk. One of the questions that most candidates asked me, which actually surprised me a bit the first couple of times, was: What are your long-term goals and ambitions with Herodesk? When you think

The Hiring Process

I’m in the middle of the hiring process for the new Customer Success Manager position that I opened two weeks ago. I’ve already received close to 100 applications, and the interest in the position has been nothing short of overwhelming. Thank you so much for all the interest

When to hire the first employee

Let me start by setting the scene: * We’re entirely bootstrapped (self-funded and no outside money) * The MRR doesn’t cover our fixed costs yet * I have way too much on my plate (like any other entrepreneur, but still) A year ago, I could go three days a week without