When I'm deep in the daily grind, juggling literally every aspect of (what I think is, at least) a pretty fast-growing business, I sometimes lose sight of the big picture. Not strategy, where we're going, what needs to be done, and so on. But more like
The release of our AI agents is the real first major product update to Herodesk since our launch. Don't get me wrong, we've developed and released hundreds of features and improvements since launching just over two years ago. The core helpdesk suite is almost unrecognisable today
In November, we finally did it: We're now cash flow positive and default alive 🥳 It's a huge milestone and something I'm incredibly proud of. It's taken two years and two months since we started from absolutely zero to get here: * € 18.000
A few weeks ago, I wrote about how we lost a big deal and how it somehow turned out to be a good thing for us. It resonated quite well with a lot of people, and it made me think about what we were missing out on vs. what we
Two weeks ago, we had our 2nd meet-up of the year - it was amazing! Since last time, Ferhat has joined the team. He's our full-stack developer and lives in Antalya, Turkey, so arranging a meet-up that includes flying people in was something very different from just us
Last week, I attended E-handelsekonferencen, as I've done 5-6 times before. Every year, I think to myself: Does it still make sense to attend these expos, and what's the purpose, when I could spend the same money on ads instead? Because the point of going to
One of the reasons I decided to start a new company, to start Herodesk, was to get back control. Not just control of the business and how it develops, but just as much control of my own time and life. I just finished our 2035 plan and 2026 budgets (I&
We're looking for a new Sales Executive to join our team at Herodesk! I think most SaaS founders start with the same idea as I did: To build a business that has only a product team and a growth (marketing) team. That should be enough, right? A team
On Thursday, September 4th, it was exactly two years ago that we launched Herodesk! Back then, we started from zero. And when I say zero, I mean: ZERO! Zero customers Zero users Zero income or revenue A few months prior, I got the idea of Herodesk. I saw a gap
I find myself deep down the rabbit hole of something that's not a top priority for Herodesk (to put it mildly) more often than I care to admit. When you're curious, optimistic and constantly hungry to learn, it happens. This time it was about "company
Entrepreneurship is the mastery of a thousand skills. It is the art of juggling a thousand skills and making sure nothing gets dropped. Just over the past two weeks, I’ve gone from deep-diving into Linux server configs and designing/implementing new Herodesk features (straight from a whiteboard idea over
Product management can be so freaking tough. I think most, if not all, software businesses suffer from the same chronic disease: Never having enough developers or enough time to do everything they want to. The devil's advocate would argue: "You don't need more developers, you
I've been excited about writing this post ever since I could see how June would end. Not once, not twice, but three times did we cross the "€ 1,000 new MRR added" mark. June has - by far - been the best month at Herodesk (yet)
One of my SaaS buddies started using Herodesk the other week, and after I helped him during onboarding, he said: "Funny enough, I just spent time fighting with XXX’s (a webhosting business with >500 empls.) support on behalf of a customer. Truly horrible support, where the person
Klarna, the Swedish "buy-now-pay-later" fintech, sent shockwaves through most of the customer service industry when they announced back in 2022 that they would lay off 700 customer support employees, and instead "embrace AI-powered systems". In short: They replaced humans with AI chatbots. Fast forward to May,
When doing product development (especially as a tech fascinated engineer as I), it's easy to fall into the trap of wanting to build "the perfect solution". Fully featured. Perfect UI and UX. Blazingly fast. Limitless scalability. ... and I could keep on going. I always do my
Last time, I wrote about how to "Hire when it hurts", instead of in anticipation of what might come. Since then, I have completed the hiring of our new full-stack developer. He's on board and in full swing! The process was crazy. I received more than
In my previous positions, before Herodesk, I've more than once fallen into the trap of hiring in anticipation of future growth. Or at least wanting to. I was looking into the Palantir, trying to predict what would happen. How many customers we would get. How busy we'
Better late than never, right? And while we're probably 10 years late to the party, my tech-buddy Bo Møller and I figured that, since we talk about SaaS and business all the time anyway, we might as well make it into a podcast and invite everyone in! We&
Two weeks ago, we hit a big milestone: €100.000 annual recurring revenue! We're still playing minor league, but bootstrapping from €0 to €100k ARR is a big deal. It proves that we're on to something! I took 19 months and 139 active customers (with an
You use the saying, "This is why we can't have nice things!" when you're frustrated because you try to do something nice to others, and some idiot abuses or exploits that kindness to achieve something solely for his own benefit while at the same
The beginning of March has been tough. For the first time since launching Herodesk, we saw two weeks in a row with no new paying customers, but we also had some customers churn. The net effect is obvious: Our MRR dropped ~5 %. Coming out of 15 months of net MRR
I remember when I was studying at Aalborg University. It's already more than 15 years ago. Back then, in my early 20s, it was no problem to pull all-nighters, build Meebox, study for my software engineering degree, and go to parties - all at the same time. I
I try to have a very structured approach to how I work in Herodesk. There are a thousand moving parts, so you can quickly lose "the big picture" if you try to keep everything in your head. If you go too deep in one area of the business,