I remember when I was studying at Aalborg University. It's already more than 15 years ago. Back then, in my early 20s, it was no problem to pull all-nighters, build Meebox, study for my software engineering degree, and go to parties - all at the same time. I
I try to have a very structured approach to how I work in Herodesk. There are a thousand moving parts, so you can quickly lose "the big picture" if you try to keep everything in your head. If you go too deep in one area of the business,
I'll be honest with you: This post (and a few others) is written and scheduled in advance. Because last week, my wife and I had our first child - a baby girl 🩷👶 Which means I'm going on paternity leave for a couple of weeks. And I
Last Monday marked a milestone for Herodesk: our first team meet-up of 2025. After months of working remotely, we finally got to hang out in person, catch up, and plan for the year ahead. Remote Work is A Balancing Act The last time I saw Sara in person was when
Two weeks ago, we had our first Advisory board meeting (AB meeting). In this article, I'll share my thoughts on its purpose, how the meeting was structured and three takeaways I got. LFG! 🚀 Purpose I wrote a bit about this a few days ago here. I'm
It's one thing to set some top outcomes we should reach by the end of the year. I've already shared some of them: * € 25.000 MRR * 500 paying customers That's just about 5x from where we ended in 2024 (it feels equally scary and
During the Christmas holidays, I've been reflecting some more about last year and what I take with me into 2025. And the more I think about it, the clearer it gets: 2024 was for testing. 2025 is for building. Remember, up until Nov 11th., I was the only
I wanna take the opportunity in this last post of the year to wrap it up, thank a bunch of people, and give some insights into what’s gonna happen next year. Some milestones first * On Jan 1st 2024, after being live for less than 4 months, Herodesk had an
I think I’ve said it before. Every SaaS founder's dream is to create a fast-growing company with only two teams: Growth (marketing) and Product (development). It was mine, too. But about four weeks in, reality hit: You need sales! I’ve written some posts about how we
It’s pretty daunting when your company grows from being just you (or a team of founders) to having its first employees. They are obviously not invested in the company the same way you are, so there are other expectations from both you to them and them to you. Hiring
This is the final chapter on hiring our first full-time employee for now, and fortunately, it is ending exactly as I hoped. We’ve found and hired the perfect candidate, so starting this Monday (in just 3 days!) Sara Hvidhjelm will join us as our new Customer Success Manager 🤩 Sara
I’ve held some twenty first-round interviews with potential candidates for the open CSM position at Herodesk. One of the questions that most candidates asked me, which actually surprised me a bit the first couple of times, was: What are your long-term goals and ambitions with Herodesk? When you think
I’m in the middle of the hiring process for the new Customer Success Manager position that I opened two weeks ago. I’ve already received close to 100 applications, and the interest in the position has been nothing short of overwhelming. Thank you so much for all the interest
Let me start by setting the scene: * We’re entirely bootstrapped (self-funded and no outside money) * The MRR doesn’t cover our fixed costs yet * I have way too much on my plate (like any other entrepreneur, but still) A year ago, I could go three days a week without
Last week, we celebrated Herodesks’ one-year birthday. I can’t believe it’s already been a year since we launched the product and sent out our “Hello, World!” signal. And boy, did the world respond! I wanna take this opportunity to look back on what it’s been like to
I’ve started to work on integrating AI into Herodesk. Using the OpenAI SDK (software development kit) isn’t that difficult, but as I’ve said many times before: It isn’t difficult to build a chatbot. It’s difficult to build a chatbot that doesn’t give useless replies.
Thomas Bisgaard Kjølhede (a seasoned SaaS CMO) posted this on LinkedIn the other day: The bar is really low in B2B SaaS at the moment... Even though they have raised (too much) VC money, lots of data, lots of customer insights, lots of resources, talent, etc... … then there are way
Before the summer holidays, I wrote about what I wanted to work on now that everybody else was on vacation. I had one week of vacation in July, then I’ll have another in August, and finally, I will have one in September. So, during the three to four weeks
We’re approaching summer at a steady pace (although you could easily get fooled by the weather in Denmark right now…), and it shows in the activity level among the customers. I've held a lot of demo, sales and onboarding meetings the past few weeks, and more and
It was bound to happen sooner or later, and since writing my last blog post, it did: We’ve had our first churning customers. Three customers. Four paid seats. € 59.8 MRR in total. It sucks! It freaking sucks big time! But it also turned out to be a lesson
It is incredibly difficult to gain traction as a new and unknown brand in a blood-red and highly competitive B2B ocean. In this post, I’ll describe my approach, what I’ve found to work, and how I’ll try to scale it. It’s my impression that most B2B
When starting a company, the talk is about “Going from Zero to One”. Peter Thiel, the famous entrepreneur and investor, wrote an equally famous book about creating a product and starting a company called “Zero to One” (if you're into entrepreneurship, do yourself a favour and read it
After I posted about transitioning to fully remote, I received some questions about what software, tools, desk setup, etc., I now have and am using. So, I’ll dive into that in this post. It’s about tools I’m using to build and run Herodesk, not the tech stack
Every time someone asks for or shares ten pieces of advice for start-ups, one of them will surely be “Celebrate your wins!”. I’ve tried doing it over the years, but honestly never quite enough or heartfelt enough. As soon as we’d high-fived and said, “Well done, guys!” my