Thomas Bisgaard Kjølhede (a seasoned SaaS CMO) posted this on LinkedIn the other day: The bar is really low in B2B SaaS at the moment... Even though they have raised (too much) VC money, lots of data, lots of customer insights, lots of resources, talent, etc... … then there are way
Before the summer holidays, I wrote about what I wanted to work on now that everybody else was on vacation. I had one week of vacation in July, then I’ll have another in August, and finally, I will have one in September. So, during the three to four weeks
We’re approaching summer at a steady pace (although you could easily get fooled by the weather in Denmark right now…), and it shows in the activity level among the customers. I've held a lot of demo, sales and onboarding meetings the past few weeks, and more and
It was bound to happen sooner or later, and since writing my last blog post, it did: We’ve had our first churning customers. Three customers. Four paid seats. € 59.8 MRR in total. It sucks! It freaking sucks big time! But it also turned out to be a lesson
It is incredibly difficult to gain traction as a new and unknown brand in a blood-red and highly competitive B2B ocean. In this post, I’ll describe my approach, what I’ve found to work, and how I’ll try to scale it. It’s my impression that most B2B
When starting a company, the talk is about “Going from Zero to One”. Peter Thiel, the famous entrepreneur and investor, wrote an equally famous book about creating a product and starting a company called “Zero to One” (if you're into entrepreneurship, do yourself a favour and read it
After I posted about transitioning to fully remote, I received some questions about what software, tools, desk setup, etc., I now have and am using. So, I’ll dive into that in this post. It’s about tools I’m using to build and run Herodesk, not the tech stack
Every time someone asks for or shares ten pieces of advice for start-ups, one of them will surely be “Celebrate your wins!”. I’ve tried doing it over the years, but honestly never quite enough or heartfelt enough. As soon as we’d high-fived and said, “Well done, guys!” my
After spending the last 6-7 years in an open-spaced office, I’ve decided to go fully remote with Herodesk.io . In this post, I’ll share my experiences from the first 8-9 months of working like this. For starters, “fully remote” doesn’t mean “work from home” or “sometimes in
I regularly listen to podcasts. One of them is Lenny’s Podcast. In February, he had Jason M. Lemkin on to talk about “Building a world-class sales team”. For those of you who don’t know Jason, he was the founder of EchoSign, which was sold to Adobe in 2011,
This wasn’t the post I was planning on writing today. I had one planned called “The Year of The Product”, but that’ll have to wait until next time. This is because we had our first outage this week. I’m writing about this for three reasons. First, I
In the last post, I introduced Herodesk’s business plan and how and why I’ve used the Business Model Canvas framework. If you haven’t read that post, start there. In this post, I’ll go through the last four elements of the business plan. Ready? Let’s go!