Anders Eiler
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Putting together a plan (part 1)

Putting together a plan (part 1)

I’ve been ranting about the traditional “business plan” for a long time. Hour after hour was spent writing business plans for SpeedGaming and (initially) Meebox, writing up what felt like endless pages of fantasy business plans, and trying to predict the business's 3- and 5-year future. I

By Anders Eiler 16 Feb 2024
Entering a blood-red ocean

Entering a blood-red ocean

When analyzing a market’s competitive situation, it’s pretty normal to talk about it using the “red oceans and blue oceans” business strategy framework (see the book Blue Ocean Strategy by W. Chan Kim, it's great). A red ocean describes the situation where you will compete in

By Anders Eiler 02 Feb 2024
Rules of Engagement

Rules of Engagement

July, 2023 During my break before starting Herodesk.io, I thought a lot about what had happened during the past 15 years of my work life as an entrepreneur and intrapreneur. It started as a bunch of unstructured notes but ended up as my Principles of Entrepreneurship. The Principles of

By Anders Eiler 19 Jan 2024
Back to Square One

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Back to Square One

It's been four months since Herodesk.io was launched. So much has happened already. Stuff that I've experienced, been asked about or thought about, that I want to share.

By Anders Eiler 05 Jan 2024
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