Chapter Three

September 4th marks Herodesk's 3rd birthday. I can't believe it's already been three years since starting this business. Today's newsletter looks back on another incredible year and looks forward to what's coming.

Herodesk's Got Your Back!

On September 8th at 9 AM, we are releasing 15 new features for Herodesk at our big Launch Event for our "Got Your Back"-Release 2026.

Thoughts on prices and when to raise them

It's never fun to increase prices on existing customers. Sometimes it's necessary, though. Necessary and justified. The right thing to do. This is one of those times.

Oh My Fable!

The new Fable 5 model from Anthropic (and similar frontier models from other providers) is the biggest disruption to software engineering since, well, ever.

Things that don't scale

And why it makes sense to keep doing (some of) them

We're hiring an SDR

Herodesk is a combination of product-led and sales-led. We need both to grow, and now we're hiring a Sales Development Representative to boost the sales-led part.

Bye bye, OpenAI

How we ditched OpenAI, cut AI costs, and built a fully self-hosted setup that's 100% GDPR compliant

To Copenhagen and back

A 24-hour round-trip to Copenhagen for E-handelsprisen 2026 - customers on the podium, a lunch with Werner Valeur, and a reminder that showing up in person still matters.

Push the sales over the finish line

Getting a verbal "yes" from a customer is the easy part. Getting their credit card on file is where deals go to die slowly - so we built something to fix it.

3-day meet-up and a €300 taxi bill

We went from two people at our first meet-up to eight at our third. Work, social, fun and recharging the social batteries before going back to fully remote.

You cannot trust your AI

Handling data security when working with AI is a design choise. And if you do it wrong, it'll go bad. Very bad.

Herodesk AI Autopilot is here

From suggested replies to full autonomous support - across email, live chat, and social media, in any language, 24/7. Here's what we built and how it works.

My job title hasn't changed, but my actual job has.

I spend less time writing code than I did a year ago. Not because I've stepped back, but because AI does the line-by-line work now. The same shift is coming to customer service.

Classic sales is dead. Everybody says so.

In February alone, Signe and Daniel closed 20 deals and booked 40+ meetings. They'd been at Herodesk for less than two months.

We still need software engineers

With the latest models, three developers can deliver what would have taken ten a few years ago. That doesn't mean we need fewer engineers. It means we need better ones.

Keep doing the things that "don't scale"

Free unlimited onboarding. Local language support. Invoicing in DKK. None of it scales cleanly. All of it is deliberate.

In-person onboarding at a fully remote company?

We're a fully remote company. In January, I flew two new sales execs to Aarhus every week for in-person onboarding. My advisory board talked me into it. They were right.

Herodesk is changing name

Now the real work begins

We should have released AI Agents differently

I'm investing a(nother) million in Herodesk 🚀

We lost a big deal... And I'm glad we did!

Our 2nd meet-up in 2025

E-handelskonferencen 2025 and why Expos (still) make sense

Sprinting to the finish line